On the occasion of the Nowruz holiday, His Excellency the Ambassador of Uzbekistan to Poland organised a special meeting attended by media representatives and tour operators.
Nowruz (Novruz) is far more than an ordinary holiday – it marks the beginning of the New Year, a symbolic moment of renewal when nature awakens after winter. It is one of the most important celebrations in Uzbek culture, signifying the first day of the traditional calendar year. It is a unique time of joy, hope and new beginnings, when people gather with family and friends, share meals, show kindness and strengthen bonds rooted in unity, friendship and mutual respect.
The guests were welcomed by H.E. Amirsaid Agzamkhodjaev, Ambassador of the Republic of Uzbekistan to Poland. In his speech, the Ambassador emphasised the distinctive qualities of his country: its safety, the hospitality of its people and the growing ties with Poland. He noted that Uzbekistan is a მშვიდ and safe place where one can walk freely at any time of day. Its people are known for their warmth, and guests are treated with the utmost respect. The country offers a wide range of attractions reminiscent of some of the world’s most famous destinations – for instance, the Savitsky Museum (the Louvre of the steppe), the Ustyurt Plateau (the Grand Canyon), Lake Araf (the Uzbek Dead Sea), or Amirsoy Resort (the Uzbek Zakopane).
He also highlighted the close ties with Poland, pointing to historical connections such as the presence of General Władysław Anders’ army, Polish cemeteries, the Polish Catholic church in Tashkent, and links with Anna German and the family of Leon Baczewski. He stressed the growing interest of Poles in Uzbekistan – in 2025, more than 20,000 Polish tourists visited the country. He also mentioned the ease of access thanks to direct connections operated by LOT Polish Airlines and planned flights by Uzbekistan Airways, as well as connections via Turkish Airlines and Air Arabia. He drew attention to the rapidly developing tourism infrastructure, including modern hotels run by international chains, and high-speed rail connections such as Afrosiyob and Jaloliddin Manguberdi.
An important complement to the presentation of Uzbekistan was a briefing by Jamshid Fakhriddinov, who offered an engaging and comprehensive overview of the country’s key strengths, covering both its cultural and tourism heritage as well as its contemporary development.
Uzbekistan is a country that combines remarkable historical heritage with cultural authenticity and strong tourism development potential. For centuries, it has been a crossroads of cultures, religions, languages and trade traditions, forming the heart of the legendary Silk Road. Today, it remains a modern country, open to international cooperation and consistently developing its tourism infrastructure. It is also a land of striking contrasts – from monumental historic cities, through deserts and mountains, to traditional settlements and vast natural landscapes, creating a wide range of travel opportunities. Investments in accessibility, promotion and tourism sector development are making Uzbekistan increasingly attractive both to Polish tourists and to tour operators and airlines.
The country’s defining symbols are its extraordinary cities. Samarkand impresses with its monumental architecture, vibrant colours and rich history, captivating travellers for centuries. Bukhara offers a more intimate and authentic atmosphere, allowing visitors to experience the spirit of the ancient East and the intersection of religious, scientific and trade traditions. Khiva, resembling an open-air museum, has preserved its historic character, offering a unique and deeply authentic experience.
Uzbekistan is a destination for travellers seeking authenticity, safety and exceptional experiences. It offers a journey that combines history, culture, cuisine, music and the renowned hospitality of its people, allowing visitors to truly experience the spirit of the region. At the same time, it represents an attractive opportunity for Polish travel agencies – both in terms of classic cultural tours and premium programmes, tailor-made journeys, thematic trips and MICE projects. An additional advantage is the continued development of air connections, which enhances accessibility and travel comfort. Uzbekistan is thus becoming a перспектив market for the tourism and aviation industries, open to cooperation and the creation of new products.
However, it is not only about cities – Uzbekistan also offers a wealth of nature and diverse landscapes, enabling both individual and niche travel as well as classic touring itineraries. As a destination still relatively new to Polish tourists, it already demonstrates considerable development potential and opportunities for long-term cooperation.
In turn, Minister Janusz Piechociński emphasised Uzbekistan’s economic and investment attractiveness, as well as its strong ties with Poland, stating: “Since 2017, Uzbekistan has attracted over 130 billion dollars in investment. The country also offers highly competitive energy conditions – gas prices are up to eight times lower, and electricity costs are around four times lower than the European average. Most importantly, however, is Uzbekistan’s remarkable human potential. Over the past decade, the population has grown by an average of 600,000 people per year. The median age is just 27. It is a young, dynamic society, eager for success – reminiscent of Polish students during the period of martial law, who played a key role in the transformations of the late 1980s. As of 1 January, the population stood at 38 million 236 thousand. Uzbeks value and feel positively towards the European Union, with particular emphasis on Poland. They believe that Poland – for many historical, cultural and mutual reasons – should play an important role in these relations.”
The event was dedicated to promoting Uzbekistan – a country of rich history, extraordinary monuments and picturesque landscapes. Guests had the opportunity to experience Uzbek culture and traditions, its culinary diversity and its tourist attractions. At the same time, it highlighted the friendly relations between Poland and Uzbekistan and the growing interest of Polish travellers in this fascinating country – from the historic cities of the Silk Road to the enchanting mountains and deserts that captivate every visitor.
Ada Krzewicka
